When you plan a new campaign, what's your first move?

Think about the last campaign you launched from scratch

How often do you challenge the established way your company does marketing?

Not complaining about resources. Actually proposing different approaches.

What percentage of your day is spent hands-on-keyboard executing tasks versus thinking and deciding what should be done?

Writing copy, building emails, posting content, pulling reports vs. strategy, planning, evaluation

When a campaign underperforms, where do you spend your time?

Think about the last campaign that missed its goals

How much of your week is spent coordinating other people versus doing your own work?

Meetings, Slack threads, status updates, handoffs, explaining context, reviewing work

When you need content, design, and distribution to work together, what happens?

Think about your last integrated campaign

When you encounter a marketing problem you haven't seen before, what do you do?

Not a slight variation. A genuinely new problem.

How do you approach learning new marketing tactics or channels?

Think about the last new thing you had to figure out

How comfortable are you working outside your core marketing discipline?

If you're a content person, could you plan a paid media strategy? If you're an SEO, could you write conversion copy?

When was the last time you learned a new marketing skill outside your core expertise?

Not a new tactic in your discipline. A different discipline entirely.